# Adze Documentation

> Adze is the AI-powered automatic marketing platform for small SaaS teams. It learns your business deeply (the Business Understanding Engine), surfaces relevant conversations to engage with, and drafts on-brand content with a human in the loop. This documentation covers getting started, onboarding, opportunities, content generation, and the CMO chat.

Pages are organized by topic. Each link points to a documentation page; a markdown-only version of the full corpus is available at /llms-full.txt.

## Getting Started
- [What is Adze?](https://help.adze.cloud/getting-started/what-is-adze): An overview of Adze — the AI marketing platform that learns your SaaS business, finds opportunities, and drafts on-brand content with you in the loop.
- [How Adze Works](https://help.adze.cloud/getting-started/how-adze-works): A tour of the Adze workflow — understand, discover, draft, review, learn — and the main screens you'll use along the way.
- [Creating Your Account](https://help.adze.cloud/getting-started/creating-your-account): Sign up for Adze, create your organisation, and secure your account — everything you need to get started in a few minutes.

## Business Understanding
- [Onboarding](https://help.adze.cloud/business-understanding/onboarding): How Adze builds its understanding of your business from your website and a handful of questions, using a generate-then-review approach you stay in control of.
- [How Adze Understands Your Business](https://help.adze.cloud/business-understanding/knowledge-layers): The three layers of business knowledge behind Adze — narrative, structured facts, and learned memory — and how each one shapes the content Adze writes for you.
- [Your Business Profile](https://help.adze.cloud/business-understanding/your-business-profile): Manage the structured facts Adze keeps about you — your identity, competitors, tracked sites, and keyword universe — from the Business → Profile section.
- [Brand Voice & Writing Rules](https://help.adze.cloud/business-understanding/brand-voice): Shape how Adze sounds — set a tone profile for each platform, add plain-language writing rules, and control formatting per format from Business → Voice.
- [What Adze Learns From You](https://help.adze.cloud/business-understanding/what-adze-learns): How Adze keeps and refines its understanding of your business over time — the narrative documents, proposed revisions, and learned patterns in Business → Analysis.

## Opportunities
- [Understanding Opportunities](https://help.adze.cloud/opportunities/understanding-opportunities): Learn what an opportunity is in Adze, the five types it finds, and how to read an opportunity card — its signals, score, and why it matters.
- [Discovery & Scanning](https://help.adze.cloud/opportunities/discovery-and-scanning): How Adze discovers opportunities — scheduled scans, on-demand scans, watching a scan in progress, cancelling, queued opportunities, and sources.
- [Acting on Opportunities](https://help.adze.cloud/opportunities/acting-on-opportunities): What to do with your Opportunities feed in Adze — engage, bookmark, dismiss, assign, add to chat, bulk actions, and how to filter and sort.

## Plans
- [Keyword Opportunity Plans](https://help.adze.cloud/plans/keyword-opportunity-plans): How Adze builds a phased SEO content roadmap from your Search Console data and competitor analysis — generating, activating, and working a plan.

## Content
- [Content Types & Lifecycle](https://help.adze.cloud/content/content-types): The kinds of content Adze can draft for you — from blog posts to community replies — and the journey each piece takes from draft to published.
- [Reviewing Drafts](https://help.adze.cloud/content/reviewing-drafts): The Review queue is where Adze's drafts wait for your decision — read, edit, approve, regenerate, or discard each piece before it goes out.
- [The Content Calendar](https://help.adze.cloud/content/the-calendar): Your publishing schedule at a glance — see what's going out and when, drag drafts onto dates to schedule them, and keep a steady cadence.
- [Publishing Policies](https://help.adze.cloud/content/publishing-policies): Publishing policies tell Adze when it's allowed to auto-publish a content type, so automatic posting only happens in windows you're comfortable with.
- [Distribution Rules](https://help.adze.cloud/content/distribution): Distribution rules turn one approved piece of content into follow-on pieces across other channels automatically, so a single win spreads further.

## The CMO Chat
- [Using the CMO Chat](https://help.adze.cloud/cmo-chat/using-the-chat): The CMO Chat is the Home screen and the main way to work with Adze — like messaging a marketing colleague who already knows your business.
- [How Adze Asks Before Acting](https://help.adze.cloud/cmo-chat/tool-approvals): Adze can take actions for you and asks for the right amount of permission depending on how significant each action is — so you stay in control without being nagged.
- [When Adze Reaches Out](https://help.adze.cloud/cmo-chat/proactive-chats): Sometimes Adze starts a conversation with you — an invitation, not an alert — when it spots something worth your attention, with a weekly budget you control.

## Reports
- [Performance Reports](https://help.adze.cloud/reports/performance-reports): The Reports screen shows how your marketing is doing month by month — headline numbers, a platform breakdown, and a 12-month trend you can explore.

## Connections
- [Connections Overview](https://help.adze.cloud/connections/overview): Connect Adze to the tools you already use — your blog, X, email inbox, and analytics — so it can publish, post, send, and spot trends for you.
- [Publishing to Your Blog](https://help.adze.cloud/connections/publishing-to-your-blog): Connect Ghost, WordPress, Sanity, or Webflow so Adze can auto-publish approved blog posts, push drafts to your CMS, or hand you copy to paste.
- [Social & Email Accounts](https://help.adze.cloud/connections/social-and-outreach): Connect your X account and your Gmail or Outlook inbox so Adze can post approved tweets and send approved outreach emails on your behalf.
- [Connecting Search & Analytics](https://help.adze.cloud/connections/insights): Connect Google Search Console and Google Analytics 4 (read-only) so Adze can watch how your site is doing and turn changes into useful nudges and Plans.
- [Choosing Your AI Provider](https://help.adze.cloud/connections/ai-providers): On the Pro plan you can choose which supported AI provider powers Adze's work, or bring your own account — otherwise Adze uses a sensible default.

## Notifications
- [Staying Notified](https://help.adze.cloud/notifications/staying-notified): How Adze keeps you informed without overwhelming you — your in-app inbox, notification categories and channels, per-type preferences, and digests.
- [Notification Presets & Team Settings](https://help.adze.cloud/notifications/presets-and-team): For admins and owners: set organisation-wide notification defaults, save reusable presets, and manage how notifications work across your whole team.

## Team & Account
- [Team Members & Roles](https://help.adze.cloud/team-account/members-and-roles): Understand Adze's four roles — Owner, Admin, Member, and Viewer — and learn how to invite teammates, change roles, and transfer ownership of your organisation.
- [Workspace Settings](https://help.adze.cloud/team-account/workspace-settings): Manage your Adze organisation — its name, workspace URL, logo, chat reasoning, and deletion — from Settings → Workspace.
- [Your Profile & Security](https://help.adze.cloud/team-account/your-profile): Manage your personal Adze account — display name, avatar, theme, timezone, password, connected accounts, and two-factor authentication.

## Billing & Credits
- [How Credits Work](https://help.adze.cloud/billing/how-credits-work): Credits are Adze's single usage unit. Learn what spends them, the difference between plan and purchased credits, and where to track your balance.
- [Plans & Trial](https://help.adze.cloud/billing/plans-and-trial): Adze has three tiers — Trial, Starter, and Pro. Learn what each includes and which features need a paid plan.
- [Managing Your Subscription](https://help.adze.cloud/billing/managing-your-subscription): Everything on Settings → Billing — view your plan and usage, buy credits, upgrade, downgrade, manage invoices and payment methods, and cancel.

## Reference
- [Glossary](https://help.adze.cloud/reference/glossary): Definitions of the key terms and concepts you'll encounter across Adze — from opportunities and credits to your business profile and brand voice.

## Troubleshooting
- [Common Questions](https://help.adze.cloud/troubleshooting/common-questions): Answers to common questions and quick fixes — from onboarding and discovery to credits, publishing, and account access.